Last Updated: June 10, 2025

Welcome to Wise & Well! Your privacy is of utmost importance to us. This Privacy Policy explains how Wise & Well (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our blog, participate in our community, or interact with our content.

By using Wise & Well, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

Wise & Well is a blog dedicated to nurturing mind, body, and hormones after 35 — naturally. Our goal is to guide you to balanced living, emotional clarity, and vibrant health through every season of midlife.

2. Information We Collect

We collect various types of information for different purposes to provide and improve our service to you.

a. Personal Data You Provide Directly

This includes information that you voluntarily provide to us when you:

  • Subscribe to our newsletter (e.g., email address, name).
  • Leave comments on blog posts (e.g., name, email address, website).
  • Contact us through forms or email (e.g., name, email address, message content).
  • Participate in surveys, quizzes, or promotions.

b. Usage Data (Automatically Collected)

When you access or use the blog, we may automatically collect certain information, including:

  • IP Address: Your computer’s Internet Protocol address.
  • Browser Type and Version: Information about the web browser you are using.
  • Operating System: The operating system of your device.
  • Pages Visited: The pages of our blog that you visit, the time and date of your visit.
  • Time Spent on Pages: The time spent on those pages.
  • Referring URLs: The website you came from to reach our blog.
  • Device Information: Type of mobile device, unique device IDs, mobile network information.
  • Clickstream Data: Patterns of user interaction on the blog.

This data helps us understand how our blog is used, improve user experience, and analyze trends.

3. How We Use Your Information

We use the collected data for various purposes:

  • To provide and maintain our blog.
  • To notify you about changes to our blog or services.
  • To allow you to participate in interactive features when you choose to do so.
  • To provide customer support.
  • To gather analysis or valuable information so that we can improve our blog.
  • To monitor the usage of our blog.
  • To detect, prevent and address technical issues.
  • To send you newsletters, marketing or promotional materials, and other information that may be of interest to you, based on your subscription preferences.
  • To personalize your experience on the blog.
  • To analyze and understand our audience and content performance.

4. How We Use Artificial Intelligence (AI)

We may integrate AI technologies into our blog operations to enhance your experience and improve our services.

  • Content Creation & Enhancement: AI tools may be used to assist in generating or refining blog post drafts, summarizing content, or suggesting topics. This helps us provide fresh, relevant content more efficiently.
  • Personalization & Recommendations: AI algorithms may analyze user behavior (e.g., pages visited, articles read) to recommend other content that might be of interest to you.
  • Spam Filtering & Moderation: AI tools may be used to automatically detect and filter spam comments or inappropriate content to maintain a safe and positive community environment.
  • Analytics & Insights: AI can help us process large datasets of usage information to identify trends, optimize website performance, and understand user engagement.

Important Note on AI and Your Data: When AI tools process information, they typically do so with aggregated or anonymized data where possible. If personal data is processed by AI, it is done under strict adherence to this Privacy Policy and data security standards. We do not use AI to make automated decisions about individuals that would have significant legal or similar effects without human oversight.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our blog and hold certain information. Cookies are files with a small amount of data that are sent to your browser from a website and stored on your device. Other tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our blog.

We use different types of cookies:

  • Necessary Cookies: Essential for the blog to function correctly (e.g., enabling navigation).
  • Analytics/Performance Cookies: Help us understand how visitors interact with the blog by collecting and reporting information anonymously (e.g., Google Analytics).
  • Functional Cookies: Used to remember choices you make (e.g., language preference) and provide enhanced, more personal features.
  • Marketing/Targeting Cookies: Used to deliver advertisements more relevant to you and your interests. They are usually placed by advertising networks with the website operator’s permission.

Your Choices Regarding Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our blog. Most web browsers allow you to control cookies through their settings preferences.

6. How We Share Your Information

We may share your personal information in the following situations:

  • With Service Providers: We may employ third-party companies and individuals to facilitate our blog (e.g., hosting providers, email marketing services, analytics providers). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • For Business Transfers: If Wise & Well is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
  • For Legal Reasons: We may disclose your Personal Data in the good faith belief that such action is necessary to:
    • Comply with a legal obligation.
    • Protect and defend the rights or property of Wise & Well.
    • Prevent or investigate possible wrongdoing in connection with the blog.
    • Protect the personal safety of users of the blog or the public.
    • Protect against legal liability.
  • With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

We will never sell your personal data to third parties.

7. Data Security

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect.

8. Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

9. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: You also have the right to withdraw your consent at any time where Wise & Well relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the email provided below.

10. Third-Party Links

Our blog may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Children’s Privacy

Our blog does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our blog, prior to the change becoming effective and update the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us: